ANTI DRUG CAMPAIGN

This is the anti drug campaign I decided to promote.
It is called 'Make your choice'.
It is made for warning teenagers about the risks and the effects that drugs have on people's life.
It is colourful. It has many images and also much text. The text has got headlines and paragraphs. The paragraphs are not quite clear because they have small characters, but on the other hand the headlines are really clear and they summarise everything.
The message sets the reader, or the target audience, in the position of thinking over the acts and thoughts; as a mather of facts it asks to decide if to live or to die.
Through my survey I understood that some people think it is crouded, while others think it is good, interesting and also think it is got good informations.
I wrote a straight and a simple message that says to say no to drugs.

How long did you run the campaign for?
When I first strarted the production of my campaign I decided to do different campaign posters so at the end I would have had more choice. After 2 o 3 weeks I had to choose between four campaign posters and the best way to do it was through a survey. I decided to ask teenagers, who are the particular target audience, to tell me which of my posters they prefered and the reason.

What would you do next time to refine your campaign?
I think I might try to get many other backgrounds so I might see if it still looks crowdy or not, or I might try to change the layout or the text style or words. I might investigate deeper on drugs and maybe get something more original to write.
In spite of everything I think my campaign poster is good, successful and sadisfactory!

What have you learned from researching, prepering, planning and conducting a campaign?
I think this work on the campaign have made me understand more that everything has a language: the way you talk to an adult is not the way you talk to a kid, and vice versa. As a matter of fact one of my posters was addressed to adults and in fact only 2 teenagers, out of 27, said they prefered it. Through this anti drug campaign I also got more informed about drug effects and I'm really happy of having this opportunity.
Thanks to everyone who helped me work it out.