Creating a record 23-02-10

Digital Audio Tape (DAT)

A digital audio tape is very similar to a compact audio cassette in appearance, but it has a smaller size.It is digital and it can record at higher, equal or lower rate than a CD. Unlike a compact audio cassette, this can record only on one side, just like videocassettes.

Creating a record 19-02-10

Audio cassette

Cassette is a French word that means 'little box'.

It has a magnetic tape sound recording format. Between the early 1970s and the late 1990s it was one of the two most common formats for prerecorded music.

In time audio cassettes developed different types of shell, quality and length.

Creating a record 16-02-10

Multitrack Recorder

It is the instrument used to follow the process of multitracking.

Multitracking is the method of sound recording that allows a simultaneous recording two different audio channels.

The first Multitrack recorder was conceived and developed by Ross Synder in 1995 and it was an 8 track machine that used 1-inch tape.

Creating a record 16-02-10

OPEN REEL TAPE RECORDER

It is also called Reel-to reel audio tape recording. It is the earliest example of tape recorder. It was used to hold recording mediums on a reel, which used to be contained within a cassette.

While it is in use the supple reel that contains the tape is mounted on a spindle, while the end of the tape is manually pulled out of the reel, threaded through mechanical guides and a tape head assembly, and attached to the hub of a second reel.

Creating a record 13-02-10

MODERN RECORD PLAYER

It became very popular after the World War II, especially by the 1960s in which inexpensive portable vinyl portable players and record changers where popular. During the 1970s they became very precise instruments

THE ANTI DRUG CAMAPAIGN

DRUGS

Many people, especially the youth, make use of illegal drugs.

Many young people try drugs and they all have different reasons: they do it for sun, curiosity, to be like their friends, or simply to break rules. Whatever the reason is the use of drugs is harmful. Using street drugs might make the person feel well, but they damage health.

The use of drugs and alcohol together is a greater danger.

These are some of the effects they do when used together.

• They each may increase the side effects of the other substance and can cause coma or death with some drugs.
• The person who makes use of them might get a higher dose of a drug more than what he/she is used to get and this can be fatal.
• Serious infections such as HIV and hepatitis.
• Accidents, arguments and fights because of the drug effects or the drunkenness.
• Using drugs can lead to serious mental illness, such as psychosis or depression
• Can lead to health problems and to overdose.

ABOUT DRUGS

There are two different types of drug: medical drugs and illegal drugs. However this campaign is about illegal drugs.

Illegal drugs exist in different shape, size and types and each drug produces different effect on people.

People take drugs for many reasons: boredom, experimentation, to fit in, etc. Many drugs cause dependence.

Drugs are divided in categories, or classes. The classes ( A, B and C) are decided according to the level of penalty for possession and dealing.

		Possession:	Dealing:
Class A	Ecstasy, LSD, heroin, cocaine, crack, magic mushrooms, amphetamines (if prepared for injection).	Up to seven years in prison or an unlimited fine or both.	Up to life in prison or an unlimited fine or both.
Class B	Amphetamines, Cannabis, Methylphenidate (Ritalin), Pholcodine.	Up to five years in prison or an unlimited fine or both.	Up to 14 years in prison or an unlimited fine or both.
Class C	Tranquilisers, some painkillers, Gamma hydroxybutyrate (GHB), Ketamine.	Up to two years in prison or an unlimited fine or both.	Up to 14 years in prison or an unlimited fine or both.

All the drugs listed above are treated with the law called Misuse of Drugs Act 1971.

This law states that it is an offence to:

• possess a controlled substance unlawfully
• possess a controlled substance with intent to supply it
• supply or offer to supply a controlled drug (even if it is 2

ANTI DRUG CAMPAIGN

This is the anti drug campaign I decided to promote.
It is called 'Make your choice'.
It is made for warning teenagers about the risks and the effects that drugs have on people's life.
It is colourful. It has many images and also much text. The text has got headlines and paragraphs. The paragraphs are not quite clear because they have small characters, but on the other hand the headlines are really clear and they summarise everything.
The message sets the reader, or the target audience, in the position of thinking over the acts and thoughts; as a mather of facts it asks to decide if to live or to die.
Through my survey I understood that some people think it is crouded, while others think it is good, interesting and also think it is got good informations.
I wrote a straight and a simple message that says to say no to drugs.

How long did you run the campaign for?
When I first strarted the production of my campaign I decided to do different campaign posters so at the end I would have had more choice. After 2 o 3 weeks I had to choose between four campaign posters and the best way to do it was through a survey. I decided to ask teenagers, who are the particular target audience, to tell me which of my posters they prefered and the reason.

What would you do next time to refine your campaign?
I think I might try to get many other backgrounds so I might see if it still looks crowdy or not, or I might try to change the layout or the text style or words. I might investigate deeper on drugs and maybe get something more original to write.
In spite of everything I think my campaign poster is good, successful and sadisfactory!

What have you learned from researching, prepering, planning and conducting a campaign?
I think this work on the campaign have made me understand more that everything has a language: the way you talk to an adult is not the way you talk to a kid, and vice versa. As a matter of fact one of my posters was addressed to adults and in fact only 2 teenagers, out of 27, said they prefered it. Through this anti drug campaign I also got more informed about drug effects and I'm really happy of having this opportunity.
Thanks to everyone who helped me work it out.

My Anti-Drug Campaign

DO YOU LIKE MY CAMPAIGN POSTER?

These four are my initial ideas for the anti-drug campaign.
Their target audience are different.

I decided to analyse the four posters after a survey i did by asking to young people in my college and other places which of the posters they preferred.

The first one is named 'Be pure'. It is aimed to men and women of every age because it is simple and its message is straight and it is also a command. Many people liked it as well as many people didn't like it. The ones that liked said it had a deep message and meaning. The people who declared to don't like it said it was too simple and they said that the message was not all that clear. It had 10 votes over 27.

The second one, 'One life left', is aimed to an older audience, approximately from 19 yrs old up ways because it has a strong message that sometimes young teenagers don't understand and it also looks boring. As a matter of fact it had only 2 votes over 27.

The third one is named 'Make your choice'. It is made for young teenagers because it' s colorful, some things are just drawings and there is also message that clearly says: 'Prevent teenage drug use'. It has got some information about the side effects caused by the use of drug. At my survey some people said they didn't like it because it was too crowded, but it was still the most voted and successful campaign poster of all the ones I did. It had 12 votes over 27

The fourth one is 'Just say no'. It has a simple design in which there is only one picture. It has a clear message, but it also has a bad-looking picture. It is good for everybody: men, women, teenagers, young and old people. It had only 3 votes over 27.

Campign diary 5/03/2010

Today I continued my work on the campaign.

Mine is anti-drug campaign. I then started a research on drugs and their effects and I printed out my research.

I then thought of working on a drug page, to add some pictures, headlines and some other information.

I then decided to start doing a campaign poster and to do it on my blog as well.

INTERVIEW TO PAUL

Paul is a journalist who works for a newspaper called The Observer. He's been a journalist for 20 years.
He's also a sub-editor (that is someone who writes articles and make them sound interesting), and he writes a monthly article about celebrities, or people like Robert Maxwell.
He studied at a college called Printing College. Since he finished college he has worked for a music paper called Sound, for a paper called Echoes, and for the current Observer.
Paul likes his job because he is interested in music, films, books and much more and most a times he gets himself involved in such things.
He talked about some of the terminology in journalism, such as "copy", "pool grade" and "stand first".
'Copy' is the text in articles, newspapers, magazines, an so on.
'Pool grade' is the part of the article that catches attention; it might be colored, with bigger characters, or different styles.
'Stand first' is the little part of an article that works as introduction.
Paul told us that they always have deadlines at work and if they don't do the work within that time they might risk to be sacked. Deadlines are very important.
I think this introductory is really interesting because it gives us a opportunity of indirect contact with journalism. I also think if someone was interested in this industry sector, somehow he might have found some help in his final decision.

CREATING A RECORD 11/2/2010

TH GRAMOPHONE

by Emile Berliner

Emile Beliner was the first inventor to start recording on flat disks or records instead of the cylinder. The first records were made of glass, later zinc, or plastic. The Gramophone had a needle that read the grooves in the record by vibrations an transmitted the informations to the gramophone speaker. His disks were the first sound recordings that could be mass-produced from molds.

Berliner founded 'The Gramophone Company' for the mass production of his discs and the gramophones that played them back.

To help promote his gramophone Berliner persuaded popular artists to record their music using his system and later he used Francis Barraud's painting of 'His Masters voice' as hiscompany's official trademark.

Emile Berliner founded many other companies for the production of the gramophone in many other countries.

CREATING A RECORD 11/2/2010

HOME PHONOGRAPH

It's got four suitcase clamps that enable the phonograph to be carried around by its lid handles, and for this reason it wa called 'Suitcase' Home Model.

SOME CREATIVE AND MEDIA JOBS

System engineer
Job's essential skills: CCNA or CCNP, MCSE, HND or HNC, qualifications in electronics or similar discipline, knowledge and experience of Satellite systems including Satcom, VSAT and DVB. Salary: £350-£440 daily.

Designer
Location: Durhm, County Durham
Salary: Negotiable
Company:Sophea Scott
Permanent job.
Our client is looking to invest in the Sales Team. As a designer your work is to design activities across a number of technologies. You should be a great designer with core Photoshop experience and a good understanding of range of web based technologies would be an additional benefit.
Requirements:

• previous commercial experience
• expert HTML, XHTML, XML, CSS, and FLASH skills
• excellent working knowledge of Photoshop
• excellent attention to detail
• knowledge of website design
• good working with other group members
• a portfolio of work s required

Client relationship executive Location: New Castle Upon Tyne, Tyne and Wear.

Salary: £18-22k pa plus bonus

Your work is to report to the Managing Director an to work closely with the Client Relationship Manager. You will responsible for customer retention and you will build and maintain strong relationships with client.

Photographer-menswear

Location: London

Salary; £24,000 pa

You should be experienced in mens fashion photographing. You should also be able to demonstrate a good understanding of lighting in order to achieve product and fashion shots. You must have a proven track record shooting editorial work ad some of your own contacts within that field.

Journalism/PR Officer

Location:Cheltenham, Gloucestershire

Salary: £24,000 pa

In need of an experienced PR Officer with journalism skills. The applicant must have excellent attention to detail, good organisational skill, strong IT skills, presenting experience, writing and researching skills, management skills and the ability to work on their own initiative. Qualification in media or a relevant experience is needed and applicant should be competent in video producing.

Product Manager

Location: Manchester, Lancashire

Salary: £21k-£24k pa

The work is about market-leading multimedia products and services in the prospects portfolio. Applicant must have a degree in business or marketing ad should possess excellent communication skills

E Leaning-Instructional Designer

Locality: Nottingham, Nottinghamshire

Salary: £20,000-£25,000 pa

Experience in designing e-learning resources is needed. You will use Rapid Content Tools- Adobe E Learning Suite; you must have the ability to make them visually attractive and functionally simple.

Deputy Head Teacher

Locality: South East London (SE9)

Salary: £28,000 to £35,000 p.a dependent on experience

The dependent has to be a qualified teacher with significant experience with working with high risk, vulnerable, SEN and/or SEBD young people and has to lead our team of teachers, design and deliver our teacher CPD programme, support our first OFSTED inspection, design, deliver and support our functional skills courses and support the ongoing design and roll out of other courses and qualifications.

Post production Producer-TV

Locality: London

Salary: unspecified

We are looking for a post production producer o manager some of our clients with multiple TVC's. Requirements: understanding of international adaptation and the processes involved with reversioning adverts and working with the voice-over artists overseas.

Cinema 4D Modeller / Graphic Designer

Locality:Cheshire

Salary: £25-30 ph / £200 - 250 day

Required techniques: Photoshop, Illustrator, InDesign, Cinema4D. Applicant must be highly experienced.

Creative Marketing Executive

Location: Wales

Salary: £20000 to £25000 pa

The job consists in:

• working closely with rest of marketing to take creative briefs and converging into range of media, including print, working with e-mail, online banner and website design
• working closely with IT team members to ensure effectiveness in creative design delivery
• being updated with developments in the creative arena including monitoring trends and technical developments.

Required techniques: Photoshop, CSS and other software packages; experience of web design and a proven creative track record are also required.

Drama and Creative Arts Tutor

Location: Lowdham, Nottingham (NG14)

Salary: £19,000- 22,000 pa

Applicant will have to provide an education curriculum in the field of Drama and Creative Arts. The person concerned will have the opportunity to teach and develop courses in his field of expertise with the emphasis on Drama and the Arts.

Facebook Application Developer

Location: London City

Salary: £30,000- 50,000

The applicant needs to have a passion for interactive and creative games, application and websites. He will be working with clients such as Disney, Xbox, the BBC, and many others.

Required skills: PHP, FBML, Facebook App Development, HTML, CSS and Javascript, knowledge of use of FLASH, Actionscript 3 and Games Development.

Middleweight Designer

Location: Cambridge, Cambridgeshire

Salary: £29,000 - 32,000 pa

It has to be an experienced Middleweight Designer who has ambition and drives. It's essential he has previously worked on blue chip brands and is capable of working within corporate guidelines and pushing them to create new approaches. The candidate must be able to demonstrate skills with a strong portfolio and equally be happy working on print or digital creative.

Technical skills required: InDesign, Illustrators, Photoshop, Flash and/or After Effects an advantage.

Web Designer

Location: New Malden, Surrey

Salary: £30,000 p.a. + excellent

The applicant will be proficient in CSS, HTML, Photoshop, Fireworks and Flash. He will develop new graphics and develop campaign pages, use CMS to maintain web design elements, design and develop e-newsletter templates, design microsite pages, develop page structures in CMS using HTML and develop some graphics/maps using Flash.

Skills and experience required:

• minimum of 2 years work experience in web design
• experience in travel industry
• 1 year experience working with Java code and javascript
• advance level of ability using the Adobe suite

CREATING A RECORD 9-02-10

PHONOGRAPH

The phonograph was the result of two inventions, the telegraph and the telephone, that Thomas Edison was developing. In 1877 he was working on a machine that would write telegraphic messages on paper through speaking vibrations. These vibrations made indentations in the paper. Subsequently he changed the paper to a metal cylinder with tin foil wrapped around it. The machine had two diaphragm-and-needle units so the first one could record a sound and the second could play back the same sound.

Edison took the phonograph to the office of Scientific American in New York City and showed it to the staff.

In January 1878 the machine was already a success, but only experts knew how to use it, and the tin wouldn't last much.

In March 1878 Edison offered many future uses for the phonograph, including letter writing, phonographic books, music boxes, etc.

Some time later other inventors started to develop Edison's phonograph.

In 1880 Alexander Graham Bell was awarded for the invention of the telephone.

Chicheter A. Bell, Alexander's cousin, and Charles Sumner Tainter made some improvements to Edison's invention by using wax instead of the tin foil and a floating stylus instead of a rigid needle.

On 1886 they were awarded and their machine was exhibited to the public as the graphophone.

The Edison Phonograph Company was formed on October 8 1887 and his Machine was in the market. The Improved Phonograph was introduced in May 1888 and later even the Perfected Phonograph.

History of radio play 8-02-10

Radio plays were first performed in the 1927, when networks began adapting short stories for broadcast and larger stations began to develop programs using announcers or narrators.

Before the 1920's most broadcasts were one time events consisting mainly of talk and music.

In the late 1920's many network sponsored programs with the duration of one hour were performed. During this period the most popular radio performances were musical varieties and concert music programs.

Song-and-patter teams, two people talking between songs, became popular during this period; later it became an only-patter comedy act. The Amos 'n' Andy show was one of the first of these comedy sows, and it was presented five nights a week for 15 minutes each.

In the early 1930's national advertisement started buying air-time and sponsor programs for radio advertising and the consequence was the development of many new program forms. Among the new program types were: dramatized news programs, daytime "soap opera" serialized drama, after school juvenile serialized adventure drama, and many others.

In the early 1940's radio programs reflected America's involvement in the war and the number of hours per week devoted to news broadcast nearly doubled.

During the 1944-45 season networks offered 47 hours a week of dramatic programs during the evening and on Sunday and 25 of these hours were offered from thriller drama programs.

In the early years of television it was too expensive to create new programs, so the forms that existed as radio plays were moved to television, so it was possible to see on TV what was heard on radio.

Campaign diary 26/01/2010

After analysing the three campigns I decided to start working on an anti-drug campaign.
Then I started looking at some other examples, including campaign posters.
I then decided to work on my campaign. At the end of the lesson the first part of my campaign was completed on a sheet of A4 paper.
However I think there is much more that I can do on it to make it better and more informations to add, so I'll wait till our next lesson with Mandy so I can ask her some tips.

Timeline from research to launching my campaign

Research activity A 21-01-10

What is your form of performance?

Our performance is a radio play

How did your chosen form begin?

It begins with a narration and then the first scene is inside an internet cafe'.

List the features of the form when it began.

When it began, the story didn't have any dialogue and it was short and streamlined.

How is it different now?

Now it's long and more detailed, it's got many dialogues and sound effects.

For each factor that is relevant, give an outline of how it has influenced the development of your chosen form.

1 Developing technology

In the beginning we wanted to do real sound effects during the performance and also use pre recorded sounds, but at the end we decided to get all the sound effects in the internet.

2 Social and cultural factors

3 Economic factors

Campaign report

The three campaigns I found were: "act on CO2," "foundation for a drug free world" and "action on smoking and health". Three of them were found in the internet.

The first one is about the climate change and the CO2 emission. It's colourful, it's got images and texts. It's aimed to persuade adults and the youth and its message is eye catching and effective. It's an online campaign but I think it might be a good publicity to purchase on TV.

The second campaign is aimed to warn the youth about the effects of drugs on lives, about how they are dangerous on every aspect of life. It is really good and I think it might have a lot of successes with the youth because it communicates with them in the way they can understand without any problem.

The third is an anti-smoking campaign. It has got lots of text but no image. It's neither interesting nor catching. It's got many informations. It's aimed to adults and young people, but I don't think it might be successful between the youth.

THE MUSIC TECHNOLOGY INDUSTRY 19-01-10

Task 1 Investigate the range of jobs in the Music Technology Industry.

-Engineer:

• Sound engineer
• studio engineer
• audio engineer
• music system engineer
• studio recording engineer
• maintenance engineer
• acoustics engineer

-Directors and teachers:

• music director
• head of music
• music teacher
• nursery music and movement teacher
• musical director
• songwriting teacher/tutor
• harmonica tutor
• music production tutor
• music school administrator
• video guitar teacher
• violin teacher
• audio engineering lecturer
• sax teacher
• piano and keyboard teacher
• talent recruitment manager
• music business manager
• marketing communication coordinator
• producer
• choral director
• conductor
• strings teacher
• singing teacher
• examiner GCE music
• lecturer in sound and media production
• casting director
• marching band director
• orchestra librarian

-Singers:

• female singer
• music band
• solo singer
• female lead vocalist
• gospel choir
• rock choir
• mezzo soprano
• tenor
• bass
• R&B singer
• marching band
• speaking singer

-Musicians and performers

• pianist
• musicians
• guitarist
• DJ
• VJ
• MC
• dancer
• dance development officer
• choreographer
• singer song-writer
• actor musician
• popular music performer
• viola player
• vocalist show team performers
• organist
• piano vocalist
• jazz keyboardist
• trombonist
• bassist
• drummer
• cornet player
• french horn player
• oboe player
• flautist
• saxophonist
• percussionist
• radio announcer
• Internet radio presenter
• radio curator

Task 2 Select two and research the skills and experience required for each.

-Music director

Has to be a well qualified and inspirational musician ready to lead a thriving department with superb facilities.

A music director should have a Master of Fine Arts and Ph.D. in musical programs like conducting, music theory, music composition or in a specific instrument. A school Music Director requires at least a bachelor's degree in a music related field and a teaching credential from the school's state.

A fine Music director should have experience in orchestras, especially in conducting. A school Music Director will only need skills benefiting a teaching position.

Sometimes Music Directors gain additional training for writing, marketing or teaching or they take classes or seminaries in fundraising because they are often called on to perform those tasks.

-Female singer

Needs to be a strong singer with harmony experience, must be hardworking, with a good personalty, motivated and persistent , creative and resourceful, confident and able to accept criticism and willing to promote themselves to people such as bar owners and agents and should have a good memory for songs and music.

The singer should have knowledge of vocal and performance techniques, and correct breathing method, skills in interpreting music, good performance skills, excellent written and oral communication skills, organizational skills.

Task 3 Identify how you might normally apply for a job within the music industries.

If the applicant wants to apply online he has to register in a website for music jobs. Once he is a member he has to create a profile featuring pictures and mp3s, then browse and apply for current industry opportunities on the members Jobs Board. In this way he will know about any vacancy.

Many people get a job in the music industry because they know other people that are connected to it. Most a times it's just a fact of knowing the right people and to have luck.

It usually takes a lot of time to get a way in the music industry.

For example an unknown band might start their career by performing in pubs, or small places and maybe after several years they might be noticed by someone and then be sponsored.

Another example is the X Factor; many unknown singers and groups perform and compete and at the end there's one winner that will be sponsored for a year. Different people made their way through this program, even if they were not the winners.

Task 4 Identify recruitment practices for the two selected jobs

-Music director

There are many different types of music directors and different types of recruitment practices. The common method for the recruitment for music directors is:

1. apply directly at the company, or school, or church;
2. get an interview;
3. take your CV, career development plan (short, middle and long term goal) and the application form for that job to the interview

-female singer

These are the same recruitment practices for every singer:

1. apply through a website or straight from the manager;
2. get an interview;
3. get some evidences of performances, compositions, any work experience at the interview
4. take your application form and CV to the interview.

Task 5 Research the pay scales for the two selected jobs

The average salary for a Music Director is around $50,000 per annum, but the salary depends on the experience.

The average salary for a female singer is around $35,000 per annum but it takes a lot of time before a singer starts earning much.

The average salary for a Music Director depends from where the subjects practices his profession: a Music director in an orchestra always earns more than a music director in a church.

The salary of a singer increases only if the singer is successful. If the singer gets a number 1 hit or if she sells many of her CDs her salary gets higher.

Task 6 Identify the training needed for the two selected jobs.

-To be a professional female singer the subject has to have a good and a strong voice. Many singers start out by singing in a church or in a small band. Most of them are trained in professional schools or with private teachers. Singers should have study drama and arts and follow a program for voice. Voice training is very good but sometimes training requirements depend on the field of music. Some people get a professional training such as the ones you can receive from a private singing teacher or more in a music university.

-To be a music director one has to possess Master of Fine Arts and doctorate degrees in music programs. A fine arts music director should have experience in orchestras and a prior conducting is essential. A school Music Director needs skills benefiting a teaching position and also a teaching credential from the school's state.

Music universities and their courses

The University of Birmingham:

Classical Literature & Civilization and Music

Drama and Music

English Language and Music

French Studies and Music

German Studies and Music

Hispanic Studies and Music

History and Music

Italian Studies and Music

Mathematics and Music

Modern Language with Music

Music

Music and Russian Studies

Music and Theology

University of Leeds

English and Music

French and Music

German and Music

History and Music

History of Art and Music

Italian and Music A

Italian and Music B

Mathematics and Music

Music

Music and Philosophy

Music and Theology & Religious Studies

Music, Multimedia and Electronics

Popular and World Music

Thames Valley University

Music (Performance/Composition) (with foundation year)

Music (Performance/Composition)

Music and Event Management

Music Performance (Pop, Jazz, World, West, Urban)

Music Performance/Composition with Options

Music Technology

Music Technology and Music Perf/Comp

Music Technology and Pop Music Performance

Music Technology and Radio Broadcasting

Music Technology Specialist

Music Theatre

PopMusPerf (guitar, basso guitar, drums, vocals, key B)

Royal College of Music

Brass

Choral Conducting

Classical Accordion

Classical Guitar

Composition & Contemporary Music

Harp

Historical Performance

Jazz

Musical Theatre

Opera

Organ

Piano

Piano Accompaniment & Repetiteur

Studio Courses

Timpani & Percussion

Vocal studies

Woodwind

Task 7 Identify how to find out where work opportunities exist.

To find out where work opportunities exist people usually go to job centers or they look on advertisement boards or on work websites.

There are different mediums used to advertise job opportunities: magazines, newspaper, TV, advertisement boards, Internet (through different work websites), Job centers, and many others.