Tuesday, March 9, 2010

My Anti-Drug Campaign

DO YOU LIKE MY CAMPAIGN POSTER?






These four are my initial ideas for the anti-drug campaign.
Their target audience are different.
I decided to analyse the four posters after a survey i did by asking to young people in my college and other places which of the posters they preferred.

The first one is named 'Be pure'. It is aimed to men and women of every age because it is simple and its message is straight and it is also a command. Many people liked it as well as many people didn't like it. The ones that liked said it had a deep message and meaning. The people who declared to don't like it said it was too simple and they said that the message was not all that clear. It had 10 votes over 27.

The second one, 'One life left', is aimed to an older audience, approximately from 19 yrs old up ways because it has a strong message that sometimes young teenagers don't understand and it also looks boring. As a matter of fact it had only 2 votes over 27.

The third one is named 'Make your choice'. It is made for young teenagers because it' s colorful, some things are just drawings and there is also message that clearly says: 'Prevent teenage drug use'. It has got some information about the side effects caused by the use of drug. At my survey some people said they didn't like it because it was too crowded, but it was still the most voted and successful campaign poster of all the ones I did. It had 12 votes over 27

The fourth one is 'Just say no'. It has a simple design in which there is only one picture. It has a clear message, but it also has a bad-looking picture. It is good for everybody: men, women, teenagers, young and old people. It had only 3 votes over 27.

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