ANTI DRUG CAMPAIGN

This is the anti drug campaign I decided to promote.
It is called 'Make your choice'.
It is made for warning teenagers about the risks and the effects that drugs have on people's life.
It is colourful. It has many images and also much text. The text has got headlines and paragraphs. The paragraphs are not quite clear because they have small characters, but on the other hand the headlines are really clear and they summarise everything.
The message sets the reader, or the target audience, in the position of thinking over the acts and thoughts; as a mather of facts it asks to decide if to live or to die.
Through my survey I understood that some people think it is crouded, while others think it is good, interesting and also think it is got good informations.
I wrote a straight and a simple message that says to say no to drugs.

How long did you run the campaign for?
When I first strarted the production of my campaign I decided to do different campaign posters so at the end I would have had more choice. After 2 o 3 weeks I had to choose between four campaign posters and the best way to do it was through a survey. I decided to ask teenagers, who are the particular target audience, to tell me which of my posters they prefered and the reason.

What would you do next time to refine your campaign?
I think I might try to get many other backgrounds so I might see if it still looks crowdy or not, or I might try to change the layout or the text style or words. I might investigate deeper on drugs and maybe get something more original to write.
In spite of everything I think my campaign poster is good, successful and sadisfactory!

What have you learned from researching, prepering, planning and conducting a campaign?
I think this work on the campaign have made me understand more that everything has a language: the way you talk to an adult is not the way you talk to a kid, and vice versa. As a matter of fact one of my posters was addressed to adults and in fact only 2 teenagers, out of 27, said they prefered it. Through this anti drug campaign I also got more informed about drug effects and I'm really happy of having this opportunity.
Thanks to everyone who helped me work it out.

My Anti-Drug Campaign

DO YOU LIKE MY CAMPAIGN POSTER?

These four are my initial ideas for the anti-drug campaign.
Their target audience are different.

I decided to analyse the four posters after a survey i did by asking to young people in my college and other places which of the posters they preferred.

The first one is named 'Be pure'. It is aimed to men and women of every age because it is simple and its message is straight and it is also a command. Many people liked it as well as many people didn't like it. The ones that liked said it had a deep message and meaning. The people who declared to don't like it said it was too simple and they said that the message was not all that clear. It had 10 votes over 27.

The second one, 'One life left', is aimed to an older audience, approximately from 19 yrs old up ways because it has a strong message that sometimes young teenagers don't understand and it also looks boring. As a matter of fact it had only 2 votes over 27.

The third one is named 'Make your choice'. It is made for young teenagers because it' s colorful, some things are just drawings and there is also message that clearly says: 'Prevent teenage drug use'. It has got some information about the side effects caused by the use of drug. At my survey some people said they didn't like it because it was too crowded, but it was still the most voted and successful campaign poster of all the ones I did. It had 12 votes over 27

The fourth one is 'Just say no'. It has a simple design in which there is only one picture. It has a clear message, but it also has a bad-looking picture. It is good for everybody: men, women, teenagers, young and old people. It had only 3 votes over 27.

Campign diary 5/03/2010

Today I continued my work on the campaign.

Mine is anti-drug campaign. I then started a research on drugs and their effects and I printed out my research.

I then thought of working on a drug page, to add some pictures, headlines and some other information.

I then decided to start doing a campaign poster and to do it on my blog as well.

Campaign diary 26/01/2010

After analysing the three campigns I decided to start working on an anti-drug campaign.
Then I started looking at some other examples, including campaign posters.
I then decided to work on my campaign. At the end of the lesson the first part of my campaign was completed on a sheet of A4 paper.
However I think there is much more that I can do on it to make it better and more informations to add, so I'll wait till our next lesson with Mandy so I can ask her some tips.

Timeline from research to launching my campaign

Campaign report

The three campaigns I found were: "act on CO2," "foundation for a drug free world" and "action on smoking and health". Three of them were found in the internet.

The first one is about the climate change and the CO2 emission. It's colourful, it's got images and texts. It's aimed to persuade adults and the youth and its message is eye catching and effective. It's an online campaign but I think it might be a good publicity to purchase on TV.

The second campaign is aimed to warn the youth about the effects of drugs on lives, about how they are dangerous on every aspect of life. It is really good and I think it might have a lot of successes with the youth because it communicates with them in the way they can understand without any problem.

The third is an anti-smoking campaign. It has got lots of text but no image. It's neither interesting nor catching. It's got many informations. It's aimed to adults and young people, but I don't think it might be successful between the youth.