Campaign report

The three campaigns I found were: "act on CO2," "foundation for a drug free world" and "action on smoking and health". Three of them were found in the internet.

The first one is about the climate change and the CO2 emission. It's colourful, it's got images and texts. It's aimed to persuade adults and the youth and its message is eye catching and effective. It's an online campaign but I think it might be a good publicity to purchase on TV.

The second campaign is aimed to warn the youth about the effects of drugs on lives, about how they are dangerous on every aspect of life. It is really good and I think it might have a lot of successes with the youth because it communicates with them in the way they can understand without any problem.

The third is an anti-smoking campaign. It has got lots of text but no image. It's neither interesting nor catching. It's got many informations. It's aimed to adults and young people, but I don't think it might be successful between the youth.